1. Introduction
This Cookie Policy explains how Escalium ("we", "our", or "us") uses cookies and similar technologies when you visit https://escalium.io ("the Service").
By using the Service, you consent to the use of cookies in accordance with this Cookie Policy, where required by applicable law.
2. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help us:
- Ensure the website functions properly
- Improve user experience
- Analyze traffic and usage
- Measure marketing performance
- Attribute affiliate referrals
Cookies may be either session cookies (deleted when you close your browser) or persistent cookies (stored for a defined period).
3. Types of cookies we use
3.1 Strictly necessary cookies
These cookies are required for the operation of the Service. They enable core functionality such as user authentication and login, account security, session management, and platform functionality. These cookies cannot be disabled through our systems.
3.2 Analytics cookies
We use analytics cookies to understand how users interact with the Service and improve performance. These may include tools such as Google Analytics. They collect aggregated information such as pages visited, time spent, user interactions, device/browser info, and traffic sources. Analytics data is aggregated and does not directly identify users.
3.3 Marketing and advertising cookies
We use marketing cookies to measure advertising performance, deliver personalized ads, track conversions from advertising campaigns, and enable retargeting campaigns. These cookies may be set by third-party providers such as Meta (Facebook/Instagram advertising tools) and similar platforms.
3.4 Affiliate tracking cookies
We use affiliate cookies to track referrals and attribute commissions in our Affiliate Program. These cookies store referral attribution data (last-click model), have a duration of up to 12 months, and are used to determine eligibility for affiliate commissions. Only one affiliate is credited per user based on the last valid click before conversion.
4. Third-party cookies
Some cookies are set by third-party services that we use to operate the Service, including:
- Analytics providers (e.g. Google Analytics)
- Advertising platforms (e.g. Meta Pixel)
- Payment processors (e.g. Stripe, for fraud prevention and checkout flows)
- Affiliate tracking systems
- Email and communication tools (for tracking email engagement where applicable)
These third parties may use cookies in accordance with their own privacy and cookie policies.
5. Legal basis for cookies (GDPR)
We use cookies based on the following legal grounds:
- Strictly necessary cookies: legitimate interest
- Analytics cookies: user consent
- Marketing cookies: user consent
- Affiliate cookies: legitimate interest and/or consent depending on jurisdiction
Where required by law, we obtain your consent before activating non-essential cookies.
6. Cookie consent management
When you first visit the Service, you will be presented with a cookie consent banner. You can:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by category
You may also change or withdraw your consent at any time by clicking the “Cookie Settings” link in the footer of any page.
7. Cookie duration
Cookie storage duration depends on their purpose:
- Session cookies: deleted when you close your browser
- Analytics cookies: typically up to 2 years (depending on provider settings)
- Marketing cookies: duration varies depending on provider
- Affiliate cookies: up to 12 months
8. How to control cookies
You can control or delete cookies through:
- Your browser settings
- Your device settings
- Our cookie consent tool (footer link)
Please note that disabling certain cookies may affect the functionality of the Service.
9. Do Not Track signals
Some browsers offer a "Do Not Track" (DNT) feature. At this time, we do not respond to DNT signals. However, you can manage your cookie preferences through our consent tools and browser settings.
10. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or updates to our services or tracking tools. Updates will be published on this page with a revised “Last updated” date.
11. Contact
If you have any questions about this Cookie Policy, contact us at: hello@escalium.io
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