Our story
It all started editing a video
About four years ago
The beginning
About four years ago, Enzo was a video editor with a single client. He started with motivational videos and soon moved to music: ads to promote songs and, above all, playlists. He started with 20 or 30 ads a month.
100 → 200 → 300 videos
Growing with the content
The content worked: it brought plays and saves to the playlists. The volume rose to 100 videos a month, then 200, then 300. More than half were approved and used in real campaigns. Enzo built a team of editors to produce the content and focused on creating and running the campaigns.
Videos produced per month
20100200300The results
From mediocre to a record
The artists he worked with came from another agency with mediocre results: between €0.25 and €0.30 per result, meaning a click on the song's or playlist's landing page. Enzo brought that cost down to a record of about 3 cents in tier-one countries such as the United States or Sweden.
Cost per result
€0.25€0.03
From what they paid at the other agency to our record.
Ad spend managed per month
$30,000$90,000Song campaigns performed better than playlist campaigns (about €0.04–0.05 per result versus €0.10–0.12), across genres as different as dark ambient, drill, trap, hardstyle, techno or funk, and many of those songs were made with AI.
- Dark ambient
- Drill
- Trap
- Hardstyle
- Techno
- Funk
We've worked with dozens of artists and generated tens of millions of streams, with figures reaching hundreds of millions.
The turning point
The turning point
Running all of this with scattered tools was slow and frustrating. So Enzo decided to build the platform he wished he'd had from the very beginning.
