You don't need twenty subscriptions. You need one tool for each job a release involves. Here they are, grouped by job, with what to look for and where Escalium fits.

The jobs and the tools

Every release involves the same seven jobs.

Examples are common choices, not paid placements.

What to look for in each tool

Built for music

Lyric sync, streaming links and pre-saves, not generic marketing features.

A usable free plan

Make a real video and publish a real link before paying.

Numbers you can act on

Clicks to platforms and saves, not only likes.

Speed

Tools that turn one song into a week of content in an afternoon.

No fake growth

Avoid anything that sells streams, followers or guaranteed placements.

Fewer, connected tools

Every extra login is time away from music.

Where Escalium fits

Escalium covers three of the seven jobs in one account: short videos (an AI lyric video generator and a full multi-layer editor), smart links with click analytics, and file transfer between your devices. It doesn't replace your distributor, the streaming platforms' own dashboards or your ad accounts; it works alongside them.

Meta ad campaigns created from Escalium are coming soon. Until then, your Escalium pages carry the Meta pixel so campaigns you run in Ads Manager can be measured.

• Free plan: lyric videos, the editor, 1 smart link, Transfer

• Creator ($20/month billed yearly): more videos, smart links, a pre-save campaign and Meta pixels

• Artist ($39/month billed yearly): full-length songs, 4K videos and smart links on your own domain

• Label ($103/month billed yearly): up to 20 artists and team access

Tools worth it, tools to skip

Worth it

• A distributor you trust

• A fast way to make short videos

• A smart link with analytics

• The platforms' free artist dashboards

Skip

• Stream or follower sellers

• Paid playlist 'guarantees'

• Five overlapping link-in-bio tools

• Anything that hides its prices

Frequently asked questions

What's the most important marketing tool for a musician?

A fast way to make short videos of your songs. That's where listeners discover music now.

Do I need to pay for marketing tools?

Not to start. Escalium, the streaming platforms' artist dashboards and most distributors have free options.

Which tools should I avoid?

Anything that sells streams, followers or guaranteed playlist placements. It can get your music removed.

Can one tool do everything?

No single tool covers distribution, streaming data and ads. Escalium covers videos, smart links and file transfer in one account.

Three tools in one account

Lyric videos, a video editor and smart links, free to start.

Start free

Keep reading

• Music marketing software: What your software must do.

• Escalium alternatives: How Escalium compares.

• How to promote your song: Put the tools to work.