Step 1: Create an account on escalium.io

Create an account on escalium.io this way you will be able to create up to 2 landing pages for free.

Step 2: Create a Landing Page

Next, head over to "landing pages" inside the dashboard of escalium and click "New landing page"

Step 3: Customise your landing page

Introduce the following:

• The name of your song/playlist/artist

• The thumbnail that you want to display, this could be the image cover of a song, or the Profile Picture of an artist

• Add a description to maximise conversions from views to clicks.

  • We recommend adding finger emojis that point to the button (👇👇)

Step 4: Add a Meta Pixel ID to your landing page to track events.

This step is Crucial if you want to run ads for your music later on.

1. Head over to https://eventsmanager.facebook.com/

2. If you have a pixel created, just copy the "Pixel ID".

3. If you don't, head over to "Connect data source" and select "Web"

4. After this copy the "Pixel ID" you will see just below your Pixel Name

5. Paste it the "Meta Pixel ID" pixel

If you Want to create Pre-save Landing Page for your song / album Follow the next Steps

Step 1: Select the date your song/album is launching

Keep in mind everything has to be exactly the same as your distribution platform is showing you.

The day, the month, the year and the exact time its launching.

Step 2: Find your UPC or ISRC

This is a 12 digits long that every distribution platform gives to each song and each album, think of it as the plate of your car.

Step 3: Select the Spotify Track ID of Your Song

If you already have a pre-release Spotify link for your song, enter the Track ID of the song you are trying to promote.

If you don’t have the Track ID yet, but you have the Spotify pre-save link, follow these steps:

1. Press the three dots and select “Share.”

2. Copy the link and paste it into your Notes app.

3. You should have a link that looks like this:

https://open.spotify.com/intl-es/track/7MXVkk9YMctZqd1Srtv4MB?si=a0dc6dfe3a3845bf

The Track ID is everything after track/ and before ?.

In this example, the Track ID is:

7MXVkk9YMctZqd1Srtv4MB

Important: Do not include anything after the ?. That part is a sharing parameter and is not part of the Track ID.

Step 4: Change the Button Text to Something You'd like

For example "[name of song] is dropping the [date]"

Step 5: Create landing page

Just hit the button and you will have your landing page created!

Check Analytics and Share:

• Promote this landing page by copying the link

• Check how many people saw the page

• How many clicks the "button" has

• The CTR (click trough rate)

• Customise the Chart with a Custom date you choose

And if you are running campaigns with this landing page inside escalium:

• Check the impressions

• The reach

• The link clicks of the ads

• The CTR of the ads

• And the total spend that your ads have with this landing page

Behind the Screens, There's a team that it's working on making escalium the Biggest Music Marketing Platform out there

So if you have any questions, feedback, or similar

contact us at hello@escalium.io because we read all of your emails!

And if you decide to upgrade your plan, here's a 10% discount for your first month

Using the following link:

https://escalium.io/ref/zakaria-enzo