This content creation guide for musicians tells you what to post, when, and how often. Every idea comes from the song you're releasing. You can make all of it with Escalium's video tools.
Each kind of post works best at a different moment of the release. Follow this order and you'll always know what comes next. You don't have to make all of them.
Take the line people will remember and put the words on screen. End the video with your pre-save link. It's the easiest post to make, so start here.
Post a lyric video of the chorus and say in the caption that the song is out. Post the same video on TikTok, Instagram Reels and YouTube Shorts.
Film 15 to 30 seconds of you singing or playing the hook. Your room, a rehearsal or a gig is fine. People want to see the person behind the song.
Talk to the camera for half a minute: what the song is about, or where you wrote it. Add subtitles, because many people watch with the sound off.
Put your first voice-memo demo next to the finished track. Cut to the final version when the chorus starts. Fans like to hear how a song grew.
A livestream, an interview or a studio vlog holds many short clips. Long to Short cuts it into vertical clips with captions and puts the best ones first.
Three to five short videos a week is enough. Posting a little every week does more than posting a lot once and then stopping. Stay on the same song for several weeks: each new video is another chance for someone to find it. Here is an example week.
The hook, in your easiest-to-read style.
Answer comments and messages.
The same part of the song, filmed on your phone.
Another line, in a different style.
What the song is about, with subtitles.
A clip from a livestream or interview.
Look at your link's clicks and plan next week.
Upload each video to TikTok, Instagram and YouTube Shorts yourself. It's the same file, so one video gives you three chances to be seen.
Making a new video every day is tiring, and it's easy to give up. Making all of them once a week, in one sitting, is easier to keep. Do it in this order.
Pick one song for the week. Write down three or four moments: the hook, a strong line, the beat drop and the story you'll tell.
Upload the song to the Video Editor. Escalium writes the lyrics and syncs them word by word. Pick a part, a style and a background, and export. Then do the next line.
Film the performance and the story on your phone, one after the other. Send the files to your computer with Transfer or with the QR code.
Put the clips on the Advanced Video Editor timeline, trim them and add subtitles. Turn on the layout of the app you'll post on, so its buttons don't cover anything.
Export every video and put the day you'll post it in the file name. On Monday you only have to upload.
Put the song's smart link in your bio and in every caption. Then you can see how many people clicked through to listen.
You don't need to film something new every time. Your phone, your old videos and your songs already hold weeks of posts. Here is where to look.
Open the video toolsLong to Short turns it into short vertical clips with captions, with the best clips first.
Cut the best 20 seconds and add one line of text that says what's happening.
Each line, in each lyric style, is a new lyric video. One song gives you many.
The Transcribe tool turns audio into text in 99 languages. Use the text for captions or for a written post.
You don't have to go quiet until the next single. These posts keep people around, and you can make them with the songs you already have.
Pick a song people already like and make a lyric video in a style you haven't used before.
Film yourself playing an older song in a different way. Add the lyrics on screen or subtitles.
A few seconds of a demo, a beat or a line you're writing. Ask people what they think in the caption.
Pick a question from your comments and answer it on camera, with subtitles.
Three to five short videos a week is a good pace for most artists. What matters is doing it every week. A little every week does more than a lot one week and nothing the next.
Lyric videos of the hook, you playing the song, the story behind it, your demo next to the final version, and short clips from longer videos. All of them can come from the song you're releasing.
As long as people still play it. A song often needs several weeks before people find it. Keep making new videos of the same song for at least a month after release.
No. Your phone is enough for the clips of you playing. Lyric videos need no filming at all: Escalium writes the lyrics, syncs them and makes the video in the style you choose.
No. You download the videos and post them from your own accounts. Escalium doesn't post to social networks.
Put the song's smart link in your bio. Its stats show how many people visited, which streaming button they clicked and where they came from. Add a UTM tag (a short label at the end of the link) for each app to see which one sent them.
Yes. The free plan is $0 a month: 5 lyric videos a month using up to 30 seconds of each song, the Advanced Video Editor with 1080p exports, Long to Short for 2 long videos a week and 1 smart link.
Upload your song, make the lyric videos, edit your own clips and export them. The free plan is enough for your first week of posts.